Writing an emotional post yesterday titled "The press service of Coca-Cola work idiots?»
http://i-cherski.livejournal.com/2247006.html I suddenly thought it would be good to consider before diagnosis. Well, maybe it I'm an idiot, not them, and do all these strange exhibition of mimimishek lead to the fact that somewhere in the Arctic polar bears suddenly start to eat well and multiply? So I dug internet on exactly how the Coca -Cola and WWF save the polar bears. Well, first, he's a press release that started it all:
http://www.wwf.ru/business/partner/59It has everything but the specifics - what will the money collected? And if the amount exceeds that which was spent on organization and public relations of the exhibition and of course most of Coca-Cola? The last question I can hardly tell you, though the feelings will not exceed. Feels like it is generally solid PR Coke with vyshibaniem tears about bears and calls to buy more jars with pictures bears. But there were a lot of answers to the question of what is doing in this area wwf. It turned out that the main achievement - the creation of "Polar Bear Patrol»:
http://www.wwf.ru/about/what_we_do/species/polarbear/faq?root=465 and
http://www.wwf.ru/about/what_we_do/species/polarbear/umka-patrolIt turns out that this group of volunteers, that is, people who work for free. So, money is not their salary. That Grishkovets writes about the same, "Well, imagine for free people living in harsh and inhospitable places, in their spare time, often using their own equipment and vehicles are studying and protection extremely dangerous animal»
http://www .gazeta.ru/social/blogs/grishkovets/b_4707197.shtml
True, then comes last mention of the expenses incurred by Coca-Cola: «For these people, good modern equipment, guns, lights, communications and even more equipment just needed! And I learned that, in coordination WWF «Coca-Cola» bought them snowmobiles, acquires equipment, fuel, and even recently paid for a new engine for the rover. "Rest of the money, it seems, went to the delivery of the Grishkovtsa to polar bears, which he also wrote slightly higher: "Stay any person on board a vessel going to the northern latitudes, in unsafe campaign is not cheap. I was asked whether I agree that my participation in the expedition will pay the "Coca-Cola" .... But my stay in the ship, there's cabin, which could take someone else, such as a researcher or a person who would be willing to donate for research and protection of the Arctic animals a considerable amount, but that took me food, expensive professional equipment, which I was not in sight, as well as ensuring my safety - all of it was worth that kind of money, which I would have to either look for sponsors, or deprive his family and himself a summer holiday in the warm sea. "Well, anyway, it just had to agree.
Now let's see what the "Bear Patrol". Here's an interview with his beautiful teacher to:
http://www.wwf.ru/resources/features/story/38"In winter, when the snow lies already, we track the arrival of a polar bear - must promptly notify local authorities and schools of predators and take measures for their driving away." What exactly happens distillate, written here: "In the meantime, close to the village, a new empty bear. It appeared to be a lone eighteen months and hidebound bear. How could patrol stripped uninvited guest - fired rubber bullets to scare pistols ... »
http://www.wwf.ru/about/where_we_work/arctic/blog Here's another:" had to resort to severe measures: shoot rubber bullets (thanks for their WWF )
http://www.wwf.ru/resources/features/story/47Why artists who paint advertising Coca-Cola with the bears, not to portray the true picture of salvation? Lonely and hidebound bear - and a good patrol that shoot to little bear of rockets and guns. Children also need to show the truth, no? And the stars of show business too. They're like children, believe in goodness. Charity events support:
http://yes-tv.ru/stars/detail.php?ELEMENT_ID=35522&SECTION_ID=2705In general, at this point is clearly small, volunteer, but still heroic "bear patrol" the function of the "blue helmets" that prevent protected hungry white Bruins kill fed people, and people to kill bears. Thus, the patrol maintains a population of both. True, the Bears have not become more fat and go into the ice to breathe from hunger, if I understand the picture.
I do not understand the other: what prevents these bears feed? A volunteer writes about the same: "To ward off the beast, decided to organize a bear" canteen "at Cape Kozhevnikov some distance from the village. The menu for the "dining room" made quickly - on the shore patrol found several frozen walrus carcass. But to dig them out from under a thick layer of ice, needed a tractor. In addition, frozen meat required to cut and drag to "Kozhevku" snowmobiles. After the call to the administration of the village and talk to the head of the settlement, and our old friend Oksana Borisovna Makarova, negotiate a lease of the tractor. But it turned out that the official pay rent is problematic - there is no place to send money, because a few months ago in the village closed the only branch of the Savings Bank. "Well, etc.
http://www.wwf.ru/about/where_we_work/arctic/blogWait a second. Tractor volunteers also have to pay yourself? But what about the WWF and the engine for ATV, paid Coke wrote about Grishkovets? Besides the engine, or you had to buy myself another rover?
I do not know about you, but I was left with many questions to Coca-Cola and WWF. For example are:
- How shooting bears with rubber bullets and rockets helps to improve their lives?
- Why instead to ward off bears, can not arrange for them feeders away from villages, as did the volunteers? And why they should do it with their own money, if you are supposed to collect their millions?
Somehow I think that if the money that is pumped out of the Coca-Cola numerous PR agency for all these idiotic and photo exhibition of pop stars, calling save bears, stupid to spend on food for bears, then the problem will solve itself. Another part of the money will go to the normal protections of human dwellings that bears did not go there. And hang on to 20,000 bears 20,000 sensors for global monitoring of their migration also probably can, if you try to turn on the brain. For some reason, Coca-Cola includes the brain in a different direction. Here's an example:
"The Coca-Cola changes its color to save polar bears"
http://lenta.ru/news/2011/10/26/polar/Coca-Cola was going to issue 1.4 billion new white cans, and promised to donate two million dollars and a million bears to collect from customers. I do not know how much she sacrificed in reality and for that - I did not find the data. But there is evidence of the failure of most venture: people confuse regular cola diet cola, which not everyone is able to drink: "Customers do not appreciate the white cans Coca-Cola"
http://www.bfm.ru/news/2011/12/01/pokupateli-ne-ocenili-belye-banki-coca-cola.htmlOverall, the picture of the country and to the real Saving Private bears in my opinion is far away. This, of course, to use sugary sweet technology, glamorous exhibitions and other nauseating nonsense. But it is possible to approach the issue more creatively - with help and bears, and pushing the precious Coca-Cola in full. The script looks like this:
1. Starting tomorrow, all stuff fire, which was responsible for saving simulation bears and ultimately harmed impeccable reputation of a brand.
2. In their place, and their fees to hire a team of various experts. First, zoologists, who say exactly what to bear and how to organize it. Second, the specialists to work with local officials, who will decide the issue so that both officials were full, and the bears are safe. Third, invite creatives and literate TV personalities such as from the "Discovery" for cooperation and survey reports in real-time on how specifically Coca-Cola saves bears. How to deliver food, protects the settlements, etc. I've already come up with a program title - Top Bear.
3. In order to tie the problem the attention of most of Russia's population, migrate to the Arctic show "Dom-2" together with all the participants. There, they will learn to love the bears build and multiply. Of course, cultured people (and we have a 15 per cent) are unlikely to see this shit. But as soon as the bears will eat the first participants, even intellectuals enthusiastically cling to screens. By the way, the idea of a win-win: the more heroes House 2 skhrumkayut bears, the higher the rating. And no longer hungry bears, by the way, because the change will come new devoured idiots thirst of fame and popularity.
4. In addition, Coca-Cola can stimulate the local police and the public by announcing a reward for each caught a poacher (better, of course, for the dead) Here, it is likely that the population will start to give greedy poachers for each other in the pursuit of profit. But in any case, if the jail or will kill everyone, then kill the bears will be elementary to no one.
In general, a lot of things useful for bears and cola can think of, if you approach it with the mind. And yes, because you could get the impression that I do not like Coke. Not at all! I just love it, even though it is harmful. And in the version we often saved her when I had to take the number and stay awake. And rum and Coke too well combined. So we can say, I worry about a favorite product. Well, for bears, of course. True, there is another subtle point: if all goes well and bears brood with great force, the costs of their sustenance and protection of people will grow as well. You have not thought about? Okay, then I too will not.
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